Recent Media & PR

Recent news and happenings from Better Sour! Drop us a lime at hello@bettersour.com if you’d like to chat.

  • NOSH

    Better Sour Broadens Candy Strategy With Cane Sugar-Sweetened Gummies

    May 26, 2026

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  • Inc.

    How to Win Expo West, the Super Bowl of CPG—and Any Other Major Trade Show

    May 12, 2026

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  • Parade Magazine

    The 15 February Costco Finds Everyone’s Talking About

    Jan 31, 2026

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  • Candy & Snacks Today

    Better Sour Names Ed Schultz Chief Strategy Officer

    May 19, 2026

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  • Taste Radio

    CPG’s Plot Twist: Old Ingredients, New Money

    May 16, 2026

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  • Trendhunter

    Better Sour's New Sour Gummies are Sweetened with Cane Sugar

    May 13, 2026

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  • Food & Wine

    Warm Up Your Winter With Coffee Mugs, Hot Sauces, and More Kitchen Stuff We Loved in December

    December 9, 2025

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  • Inc.

    The Scrappy Strategy That Helped These Founders Get Their Candy Brand Into 3,500 Stores

    July 18, 2025

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  • Trendhunter

    Better Sour Tart Cherry Gummy Stars are Packed with Real Cherry

    October 9, 2025

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  • Delish

    We Tried Every 'Healthy' Candy & These Are The Ones Worth Buying

    October 22, 2025

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  • Modern Luxury

    Hawaiʻi Roots Are Driving the Sour Gummy Candy Craze

    January 6, 2026

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