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Privacy

Last Modified: February 10, 2023

Better Sour Co. (“Better Sour,” “we,” or “us”) respects your privacy and is committed to protecting it by complying with this privacy notice (“Privacy Notice”). This Privacy Notice describes the type of information we may collect; who we may collect it from; and our practices for collecting, using, maintaining, protecting, and disclosing that information when you visit our website https://www.bettersour.com/ (“Site”) or in connection with the products available on the Site (the “Offerings”).

Please read this Privacy Notice carefully to understand our practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Site and/or Offerings. By accessing or using the Site and/or Offerings, you agree to this Privacy Notice. This Privacy Notice may change from time to time (see Changes to our Privacy Notice). Your continued use of the Site and/or Offerings after we make changes is deemed to be acceptance of those changes, so please check this Privacy Notice periodically for updates.

When the Privacy Notice Applies.

This Privacy Notice applies to information we collect:

  • when accessing the Site and/or Offerings; and
  • in email, text, and other electronic messages between you and us.

It does not apply to information collected by:

  • a third party, including a third party through any application or content (including advertising) that may link to or be accessible from or on the Site; or 
  • offline. 

How We Collect Your Information.

We collect the information:

  • directly from you when you provide it to us, such as when you provide your information on our Site or purchase or subscribe to our Offerings;
  • records or copies of correspondences (including by email) if you contact us; or
  • from third parties, including third parties that provide your information so that we can provide the Offerings you have requested.

We may also collect certain information by automated means, such as cookies and web beacons. A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. We may also use third-party analytics tools (such as Google Analytics) that collect information about use of the Site and/or Offerings and user traffic.

Information We Collect. 

We collect the following personally identifiable information which could be used to identify you (collectively, “personal information”);

  • name, email, and phone number;
  • payment and financial details, such as payment card number, expiration date, authentication code, billing address, and bank account number which are processed by a third party payment processor; 
  • device information about your internet connection and the equipment you use to access our Site and/or Offerings, such as the IP address and the type of the device, operating system, and web browser; and
  • usage information such as traffic data, location data, logs, and other communication data and the resources that you access and use on the Site and/or Offerings.

How We Use Your Information.

We use information that we collect about you or that you provide to us, including any personal information:

  • to present our Site and/or Offerings to you;
  • to provide you with information, products, or services you request from us;
  • to fulfill any other purpose for which you provide it; 
  • to carry out our obligations and enforce our rights arising from any contract entered into between you and us, including billing and collection; 
  • to communicate with you about our Site and/or Offerings or any products or services we offer or provide through it;
  • where you have agreed, to communicate with you about our offers and promotions;
  • to protect against and prevent fraud, unauthorized transactions, claims, and other liabilities, and manage risk exposure, including by identifying potential hackers and other unauthorized users;
  • to comply with applicable legal requirements and industry standards;
  • in any other way we may describe when you provide the information; or
  • for any other purpose with your consent.

Automated Data Tracking Technologies.

The information we collect automatically may include personal information or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Site and/or Offerings and to deliver a better and more personalized service, including by enabling us to:

  • estimate our audience size and usage patterns;
  • store information about your preferences, allowing us to customize Site and/or Offerings according to your individual interests;
  • speed up your searches; or
  • recognize you when you return to our Site and/or Offerings.

How We Share Your Information.

We may disclose aggregated information and information that does not identify any individual without restriction. We may also disclose personal information that we collect or you provide as described in this Privacy Notice:

  • to contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them;
  • to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Better Sour’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Better Sour about our Site and/or Offerings users is among the assets transferred;
  • to fulfill the purpose to which you provide it;
  • for any other purpose disclosed by us when you provide the information; or
  • with your consent.

We may also disclose your personal information:

  • to comply with any court order, law, or legal process, including to respond to any government or regulatory request;
  • to enforce or apply our Terms & Conditions or other agreements, including for billing and collection purposes; or
  • if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Better Sour, our users, or others. 

Links to Other Web Sites and Offerings.

Our Site may contain links to other websites, applications, or services.  We are not responsible for the privacy practices of any third parties or the content of linked websites, applications, or services. We encourage you to read the applicable privacy notices and terms and conditions of such parties or websites, applications, or services. 

How We Protect Your Information. 

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure, including using reputable third-party vendors to protect personal information we receive. 

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Site and/or Offerings. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Site and/or Offerings.

Retention of Your Information.

We will keep your personal information for as long as it necessary to provide the Site and/or Offerings to you. Thereafter, we will keep your personal information for as long as is necessary:

  • to respond to any questions, complaints, or claims made by your or on your behalf;
  • to show that we treated you fairly; or
  • to keep records required by law.

We will not retain your personal information for longer than necessary for the purposes set forth in this Privacy Notice.  When your personal information is no longer necessary for such purposes, we will delete or anonymize it.

Your Choices About Your Information.

We strive to provide you with choices regarding the personal information you provide to us. Below are options for your personal information.

Tracking Technologies and Advertising

You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this Site and/or Offerings may then be inaccessible or not function properly.

You may opt out of the aggregation and analysis of data collected about you on our website by Google Analytics by visiting https://tools.google.com/dlpage/. 

Targeted Advertising. 

We may use third parties such as network advertisers to serve advertisements on our Site and on third-party websites or other media (e.g., social networking platforms). This enables us to target advertisements to you for products and services in which you might be interested. Third-party ad network providers, advertisers, sponsors and/or traffic measurement services may use cookies, JavaScript, web beacons (including clear GIFs), Flash LSOs and other tracking technologies to measure the effectiveness of their ads and to personalize advertising content to you. These third-party cookies and other technologies are governed by each third party’s specific privacy policy, not this one.

We do not control third parties' collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way.  For example, you may go to the Digital Advertising Alliance (“DAA”) Consumer Choice Page for information about opting out of interest-based advertising and their choices regarding having information used by DAA companies. You may also go to the Network Advertising Initiative (“NAI”) Consumer Opt-Out Page for information about opting out of interest-based advertising and their choices regarding having information used by NAI members.

Promotional Offers from Better Sour. If you do not wish to have your contact information used by us to promote our Site and/or Offerings, you can opt-out by sending us an email stating your request to hello@bettersour.com. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. 

Do Not Track Information. Some browsers or other tools include “Do Not Track” (DNT) features which, when turned on, send a signal to websites or applications you visit indicating you do not wish to be tracked over time. However, we do not currently respond to DNT signals.

Children Under the Age of 18.

Our Site and/or Offerings are not intended for children under 18 years of age. No one under age 18 may provide any information to or on the Site and/or Offerings. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information on the Offerings or on or through any of its features. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at hello@bettersour.com

Changes to Our Privacy Notice.

If you do not agree to this Notice, do not use the Site and/or Offerings. 

In our sole discretion, we may revise this Notice from time-to-time. The Last Modified date is set forth at the top of this page. All changes are effective 15 days after the Last Modified date for current users and immediately for new users. Your continued use of the Site and/or Offerings following the posting of this Notice means you accept and agree to the Notice. 

How to Contact Us.

To ask questions or comment about this Privacy Notice and our privacy practices in general, contact us at:

hello@bettersour.com.

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